It all started with...
a love for South Asian fashion<3

"I wish Pakistani outfits were easier to find in North America."

"I wish I didn't have to buy the shirt, shalwar, and dupatta separately."

"I wish I didn't have to compromise between quality and price."

"I wish these outfits felt more thoughtfully made."

And that's how Nakhré by Nuqsh was born.

Nakhré (نخرے) is an Urdu word that celebrates confidence, charm, and the little quirks that make someone unforgettable. 

Nuqsh (نقش) means an imprint, a mark, or a lasting impression left behind.

Together, Nakhré by Nuqsh is for the women who embrace who they are, celebrate their roots, and leave a little sparkle wherever they go.

Every collection begins here in our small studio in Atlanta, Georgia, where we sketch, refine, & obsess over every little detail. From there, each design travels home to Pakistan, where our skilled artisans whom we've trusted for years carefully bring it to life using traditional craftsmanship.

No factories. No Shortcuts. No fast fashion. 

We're intentional about every detail - that’s why every piece takes time, is made in small batches & is designed as a complete look, so you don't have to search for the missing pieces.

We launched Nakhré by Nuqsh in 2026 with one mission: 

to bring authentic Pakistani fashion to women across the Western world, without losing the craftsmanship, culture, and traditions that make it so special.

Here's to wearing your nakhré, your way.